01 · One system of record
Three teams, one source of truth
Marketing, sales and RevOps on one clean, AI-maintained CRM — no more reconciling three disconnected sources of truth.
Scale-ups
Three teams. One GTM system.
Too many tools, siloed teams, pipeline leaking between them. It all compounds into GTM debt — and giving Claude Code to your teams won’t solve it. We rebuild it into one AI-native engine: clean data, qualified pipeline, attribution that holds.
They shipped the engine our last three agencies couldn't even spec. Pipeline doubled in 90 days — and we own every piece of it.
Léa Marchand
VP Marketing, Ramp-EU
Join the scale-ups orchestrating GTM with Mercator
Client A
Client B
Client C
Client D
Client E
Your GTM, orchestrated.
One AI-native system across marketing, sales and RevOps — so the motion compounds instead of leaking at the handoffs.
See the methodology02 · Qualified pipeline
Pipeline, not noise
Signal-driven targeting and scoring put reps on the accounts most likely to close — higher win rates, shorter cycles, less wasted effort.
03 · Compounding efficiency
Output per head climbs
Automated research, enrichment and handoffs free reps from manual work and hold CAC down as you scale — without papering over gaps with headcount.
Your real addressable market, mapped.
A structured, queryable map of every account that fits your ICP — sized, segmented, scored, and shared across marketing and sales. Every motion starts from one source of truth.
- Firmographic + technographic enrichment on every account
- ICP fit scored against your closed-won patterns, shared team-wide
- Segments wired straight into outbound and ads
TAM — Account Map
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Outbound that compounds.
Clay, MCPs and AI agents wired into one motion across the team: signal-triggered sequences, multi-source enrichment, and copy that adapts per account — every reply and meeting logged back to the shared system.
- Signal-triggered sequences across email and LinkedIn
- Per-account personalization at full volume
- Every reply and meeting logged back to the CRM
Outbound Engine — System Map
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The plays that won early break at scale, when marketing, sales and RevOps each run their own stack.We orchestrate the three into one AI-native GTM engine — clean data, one motion, attribution that holds.Pipeline stops leaking at the handoffs and starts to compound.