The operators who turned raise into pipeline.

We didn't want another deck. We needed the system built — and run. Mercator did both, at a level we couldn't hire for.

Sarah Lin·Co-founder & CEO, Northwind

Now playing 01 / 04

Customer stories

From raise to pipeline: rebuilding outbound on Clay.

Founder-led outreach hit its ceiling. We rebuilt the motion on Clay, MCPs and AI agents — a system that compounds every week instead of burning a rep’s calendar.

+€2.4M

Pipeline · 9 months

3.2×

Qualified meetings

With Sarah Lin · Northwind

STRØM

Outbound that compounds.

41% CAC reduction · year one

MERIDIAN

Deployed across the portfolio.

8 Portfolio cos live

PARETO LABS

Attribution the CFO reads.

100% Pipeline traceable

Past the founder-led ceiling: a multi-motion GTM in 90 days.

One outbound channel became four orchestrated motions — outbound, ads, inbound capture and sales enablement — running on a single engine that compounds month over month.

+€980K

Pipeline · month 7

4×

Motions on one engine

With David Okafor · Axiom

HALCYON

Agents on the existing stack.

24 / 7 Signal coverage

VECTORA

Custom AI agents, grafted on.

9× Signal-to-meeting rate

COBALT FUND

The in-house GTM team.

6 Cos onboarded

The operators who turned raise into pipeline.

Customer stories

From raise to pipeline: rebuilding outbound on Clay.

Outbound that compounds.

Deployed across the portfolio.

Attribution the CFO reads.

Past the founder-led ceiling: a multi-motion GTM in 90 days.

Agents on the existing stack.

Custom AI agents, grafted on.

The in-house GTM team.

Infrastructure that compounds across the portfolio.

A model that learns in plain English.

Traction into a repeatable motion.

Sales and marketing, one engine.

Build the GTM engine your team would build — if they had 18 months.