01 · Data foundation
A revenue layer that survives diligence
A clean, queryable CRM built from first-party, third-party, and AI-sourced data — the substrate every motion and every board metric runs on.
VC & PE funds
The GTM lever your value bridge is missing.
Not one system across the portfolio — one elite system inside each company. Bespoke GTM infrastructure, company by company. The fund captures the sum.
NAV total
Organic drivers
+ Mercator GTM
They installed the GTM system two of our companies didn’t know they were missing. Both cleared their next round on metrics alone — and the value sits on our books.
Daniel Roth
Operating Partner, Northbound Capital
Join the funds and platforms building with Mercator
Client A
Client B
Client C
Client D
Client E
What we install in each company.
An elite, AI-native GTM system — built bespoke inside every portfolio company, never bolted across the portfolio. Fund value is the sum of the parts.
See the methodology02 · Pipeline creation
The right accounts, first
Always-on buying signals prioritize the accounts worth pursuing — lifting win rates and pipeline velocity inside each company, quarter over quarter.
03 · GTM efficiency
More revenue per head
Automated research, CRM hygiene, and account scoring raise revenue per rep and hold down CAC — growth that doesn't ride on the next headcount plan.
Each company’s real market, mapped.
A structured, queryable map of every account that fits each company’s ICP — sized, segmented, and scored. Every motion starts knowing exactly where pipeline can come from.
- Firmographic + technographic enrichment on every account
- ICP fit scored against that company’s closed-won patterns
- Segments wired straight into outbound and ads
TAM — Account Map
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Outbound that compounds.
Clay, MCPs, and AI agents wired into one motion per company: signal-triggered sequences, multi-source enrichment, and copy that adapts per account. Not a campaign — a system that runs week over week.
- Signal-triggered sequences across email and LinkedIn
- Per-account personalization at full volume
- Every reply and meeting logged back to the CRM
Outbound Engine — System Map
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Most funds add value with capital, board seats, and advice. The ones pulling ahead install the GTM system each company is missing. Bespoke, company by company — never one shared engine bolted across the portfolio. More companies clear escape velocity — and fund value compounds.